1. Research and understand the business and the customer.
2. Manage your expectations. Set objectives and goals.
3. Hire or assign a qualified individual to manage your Non-Prime initiative.
4. Research and obtain dealer agreements with the Non-Prime lenders that you will want to work with.
5. Train and educate the managers and salespeople that will be involved with the operation.
6. Adopt or develop a Non-Prime sales process.
7. Assess your inventory requirements.
8. Assess and then develop your on-line capabilities.
9. Assess and then develop a marketing and advertising strategy.
10. Monitor and measure your results and make adjustments or corrections through your experience.

For more information on how to tap into the Non-prime market, contact Hector Bosotti, National Trainer & Consultant with Wye Management. hbosotti@wyemanagement.com