How to Generate
Your objective with
regard to marketing and advertising is to develop a strategic plan
to generate leads.
Marketing is the activity that utilizes all of your resources to
direct your target market to your products or services. Marketing
influences the buying decision at all points of influence and
Credit is a sensitive issue for most of your target market and the
manner with which you engage and manage these prospects is
critical. Most successful Non-Prime departments will treat
their clients with total respect and sympathy. They understand that
they are there to legitimately help the customer re-establish
credit and provide safe and reliable transportation. With these
thoughts in mind, training your salespeople becomes the most
crucial element of your marketing strategy. This will be the
difference that sets you apart from other so-called Special Finance
Advertising is just fishing for customers!
Create Your Own Marketing Game Plan:
Step 1: Decide who you want to target market.
Step 2: Identify where your target market is.
Step 3: Determine the most cost effect way(s) to communicate to
your target market
Step 4: Set a budget.
Step 5: Develop a positioning statement or slogan.
Step 6: Determine your advertising mix.
Step 7: Develop a campaign.
Step 8: Ensure that you have the processes in place to convert your
Step 9: Measure and monitor results.
Step 10: Manage your marketing game plan.
For more information on how to generate
more Non-Prime leads, contact Hector Bosotti, National Trainer &
Consultant with Wye Management. firstname.lastname@example.org