
Internet Solution Providers

More than 80% of car buyers today will use the
internet to research their next vehicle purchase. With this fact
clearly established, dealers have increased their marketing efforts
towards on-line solutions —“ they're going fishing where the
fish are swimming."
ISP's (Internet Solution Providers) offer dealers far more than just websites but rather a myriad of fully integrated or modular solutions based on a dealer's need and size. Here are some of the features that they provide:
ISP's (Internet Solution Providers) offer dealers far more than just websites but rather a myriad of fully integrated or modular solutions based on a dealer's need and size. Here are some of the features that they provide:
- Website Creation and Hosting
- On-Line Marketing Strategies
- Lead Management
- Analytics & Stats reporting
- Search Engine Optimization
- Multiple Portal Syndication
- Vehicle Brochures
- Virtual Showroom
- Wholesale Management
- E-Mail and Webmail Services
- Vehicle Comparison Tools
- Video/Audio Messages
- Vehicle Reporting Integration
- Real Time VIN Decoding
- Inventory Management
- Video Text to Speech
- Window Stickers
- DMS Automation
- Web to Mobile
Deciding on which ISP to go with can be difficult
task but one made easier if you assess your immediate and long-term
needs. Contacting other dealers who have a system that you are
considering is sound advice. This is an area where many dealers
simply do not have the knowledge to properly assess the solutions.
For these dealers, hiring an independent consultant could be the
best investment you make for your dealership.