How to tap into the
to develop a Non-Prime initiative:
- Research and understand the
business and the customer.
- Manage your expectations. Set
objectives and goals.
- Hire or assign a qualified
individual to manage your Non-Prime
- Research and obtain dealer
agreements with the Non-Prime lenders that you will want to
- Train and educate the managers
and salespeople that will be involved with the
- Adopt or develop a Non-Prime
- Assess your inventory
- Assess and then develop your
- Assess and then develop a
marketing and advertising strategy.
- Monitor and
measure your results and make adjustments or corrections through
For more information on how to tap into the
Non-prime market, contact Hector Bosotti, National Trainer &
Consultant with Wye Management. firstname.lastname@example.org